About Nova

NOVA was founded in 1975 in UAE by BESTCO ” Badri electro supply and trading co” based on the vision of ” Innovation for all “.

We at Nova aspire to be a part of every Indian home. That’s why we build high-quality products with superior cutting-edge technology that celebrate the diversity of India. Crafted with care, we deliver our innovative products, at the best prices, to ease your everyday living, and that’s a promise we always deliver on

At Nova India, we incorporate feedback from our customers into our products and have a strong nationwide presence in multiple product portfolios which include Home, Kitchen and Personal care appliances, Audio and fitness equipment.

With over 30 million happy customers we have established ourselves among the top Indian brands on eCommerce sites like Amazon, Flipkart, Nykaa, Myntra and Tata Cliq, We are also available at retail chain stores like Croma, Sangeeta, Walmart, More Retail, Reliance Retail, Udaan and a presence in over 5 countries and regions, NOVA is expanding its footprint across the world to become a global brand.